Ocado Zoom

I was the lead copywriter on the creation of the Zoom brand and its launch. As the one-hour delivery arm of Ocado we needed a fast name and a CTA that differentiated Zoom and Ocado. We felt you did an Ocado but got a one hour delivery, so Get a Zoom was born and is used on all digital comms.

For our OOH campaign we created a series of posters showing modern-life problems Zoom solves and a series of playful instant food puns.