Sweetness & Lights

There was a piece of DM to promote Ocado’s range of non-food items going through the studio – we’re groceries and more. The creative was a bit flat. I stayed late that night and wrote a few lines of a poem pairing food and non-food products you can buy at Ocado. ‘Mustards and must-haves’ ‘pork chops and chopping boards’ ‘kettles and chips’…

It went down well the next day and that week found its way to the boardroom. Six months later is the year’s ATL campaign (print, TV and radio) and I had written about 200 verses.