Ocado Tea Towel
Ocado wanted to give customers a gift but they wanted it make them feel good too so we wrote a long copy ad about how great kitchens are.
Interesting 21st point: I wrote it as “Mum burns the dinner, Dad cooks a roast” because that’s what happens in my house. It was changed after feedback and we’ve since had complaints on social media. A good example of the complexity of using stereotypical gender roles.